Caffeine Update and what it means for SEO
It’s important to note that this is a rewriting of the core infrastructure and not an algorithm change intended to alter the rankings. Having said that it’s highly likely that some rankings will change as a result of factors such as:
- Google indexing more pages and therefore more links
- The ability to add more factors into the authority algorithm in the future
- Faster re-indexing of pages
Check out the preview of the new search results at www2.sandbox.google.com
In the new infrastructure so far I think there is:
- an increased weighting on domain authority & some authoritative tag type pages ranking (like Technorati tag pages + Facebook tag pages), as well as pages on sites like Scribd ranking for some long tail queries based mostly on domain authority and sorta spammy on page text
- perhaps slightly more weight on exact match domain names
- perhaps a bit better understanding of related words / synonyms
- tuning down some of the exposure for video & some universal search results
Try out and search Google and their new sanbox version on one page in different languages. Check out this at www.comparecaffeine.com
More information coming soon...